Recruitment Marketing Strategist

Recruitment Marketing Strategist

As Interstates continues to grow, attracting the right talent has become both more important and more challenging.

We believe marketing plays an important role in helping us meet our hiring goals. That's why we're investing in a Recruitment Marketing Strategist who will primarily partner with Recruiting, HR, hiring leaders, and business leaders to develop recruitment marketing strategies that strengthen our employer brand and attract the right talent.

Success in this role starts with understanding the hiring challenge. You'll use audience insights, labor market trends, and performance data to shape recruitment marketing strategies, collaborate with our marketing team to bring those strategies to life, measure what's working, and continually improve how we attract talent while supporting broader marketing initiatives as business needs evolve.Recruitment marketing is more than creating campaigns. It's about solving business challenges.

Why This Role

As our Recruitment Marketing Strategist, you'll have the opportunity to:

• Own recruitment marketing strategy for a growing, employee-owned organization.
• Partner directly with Recruiting, Marketing, HR, and business leaders to support workforce planning and hiring initiatives.
• Influence employer branding, audience strategy, messaging, and campaign direction.
• Bring research and market insights into conversations that influence recriting decisions.
• Help build scalable recruitment marketing programs that support long-term business growth.

What You'll Do

• Build trusted relationships with Recruiting, hiring leaders, HR, and business leaders while serving as the primary marketing advisor for recruitment marketing.
• Translate hiring priorities into annual recruitment marketing plans that support workforce goals.
• Identify target audiences, labor market opportunities, employer brand priorities, and marketing initiatives that strengthen talent attraction.
• Develop integrated recruitment marketing strategies, including campaign objectives, messaging, channel recommendations, content strategy, creative direction, and measures of success.
• Partner with digital marketing, graphic design, content, project management, and other marketing team members to execute recruitment marketing initiatives.
• Measure campaign performance, identify opportunities for improvement, and refine strategies as hiring priorities evolve.
• Monitor candidate behavior, labor market trends, competitive hiring activity, and employer brand perception to identify opportunities and potential risks.
• Analyze recruitment marketing performance, candidate engagement, and hiring outcomes to generate insights that inform future strategy.
• Present recruitment marketing insights, recommendations, and performance updates to Marketing, Recruiting, and business leaders.
• Build and maintain relationships with recruitment marketing vendors and agency partners.
• Participate in annual planning and business planning activities.
• Share best practices and lessons learned to strengthen future recruitment marketing efforts.
• Stay current on recruitment marketing trends, emerging technologies, and talent attraction best practices.
• Support additional marketing initiatives as business needs evolve.

You'll Thrive in This Role If You...

• Enjoy understanding the problem before recommending a solution.Enjoy translating organizational priorities into marketing strategies.
• Use researchand data to challenge assumptions.
• Like building strong partnerships and influencing stakeholders across multiple functions.
• Can balance long-term planning with day-to-day execution and continuous improvement.
• Enjoy solving complex business and talent attraction challenges.

What Success Looks Like

In this role, you'll help:

• Develop annual recruitment marketing strategies aligned with workforce and business growth.
• Strengthen the Interstates employer brand across priority talent markets.
• Improve how we attract, engage, and convert qualified candidates.
• Equip Recruiting teams with marketing strategies that improve hiring outcomes.
• Deliver measurable recruitment marketing initiatives that contribute to business success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Human Resources, Communications, or a related field, or an equivalent combination of education and experience.
• Eight or more years of experience in recruitment marketing, employer branding, marketing strategy, talent attraction, communications, or a related discipline.
• Strong communication, presentation, and stakeholder management skills.
• Experience using Microsoft Office and the ability to quickly learn marketing, recruiting, CRM, analytics, and project management platforms.
• Experience developing marketing strategies informed by research, audience insights, and performance analytics.

Why Interstates?

Interstates is an employee-owned company committed to building strong relationships, solving complex challenges, and investing in our people.

As our Recruitment Marketing Strategist, you'll help define how we attract talent that supports the continued growth of our business across industrial manufacturing, renewable energy, healthcare, commercial construction, and hyperscale data centers.

Your work will influence employer branding, workforce planning, and recruitment strategy while partnering with leaders across the organization to help ensure Interstates remains competitive in attracting exceptional talent.