New

Director, Shopper Marketing Leader

Georgia Pacific
life insurance, parental leave
United States, Georgia, Atlanta
133 Peachtree Street Northeast (Show on map)
Aug 20, 2026
Your Job Georgia-Pacific Consumer Business is seeking a Shopper Marketing Leader to lead our Shopper Marketing capability and help advance the integration of national media and shopper marketing into a more unified, consumer-centric operating model. This role will be responsible for leading the Shopper Marketing team, establishing planning frameworks and governance processes, and ensuring retailer-specific activation plans are aligned with broader media, brand, and commercial objectives. The position is based in Atlanta, GA and reports to the VP of Integrated Media & Marketing Analytics. The Shopper Marketing Leader will play a critical role in shaping how Georgia-Pacific allocates shopper marketing investments, prioritizes resources across retailers, and integrates shopper marketing into the broader media planning process. This role will partner closely with Brand Building, Sales, Integrated Media, and Marketing Analytics to drive business growth through more effective planning, stronger governance, and deeper collaboration. What You Will Do The Shopper Marketing Leader will serve as the capability leader for Shopper Marketing, responsible for team leadership, annual planning governance, retailer investment frameworks, and strategic initiatives across the shopper ecosystem. This role will lead a team of Shopper Marketing Managers while helping evolve Georgia-Pacific's retail media and shopper marketing capabilities. Specific responsibilities include: Shopper Marketing Strategy & Annual Planning Lead the Shopper Marketing annual planning process, establishing retailer strategies, investment priorities, planning calendars, and governance processes Provide strategic thought leadership and guide recommendations on retailer marketing opportunities, RMN investments, and shopper activation strategies Partner with Sales and Brand teams to align shopper marketing priorities with customer growth objectives and brand strategies Ensure retailer plans are developed within a consistent framework while maintaining flexibility to address customer-specific opportunities Retail Media Governance & Annual Planning Lead the ongoing development and governance of the RMN Maturity Framework and related shopper marketing investment principles Establish planning guardrails, best practices, and standardized ways of working across shopper marketing activities. Develop scalable frameworks that improve decision-making, resource allocation, and investment effectiveness Identify new retailer media capabilities, measurement approaches, and emerging opportunities that can improve business performance Serve as the primary shopper marketing subject matter expert for retail media trends, measurement, and shopper activation strategies Integrated Planning & Cross-Functional Leadership Support integration of national media and shopper marketing plans to create more connected consumer experiences across the purchase journey Partner with Integrated Media leaders to align shopper marketing plans around shared audiences, business priorities, retailer events, and key calendar moments Enable audience-first and full-funnel planning approaches where retailer capabilities support deeper integration Drive alignment between retailer-specific activations and enterprise marketing effectiveness goals Measurement, Insights & Optimizations Leverage retailer, media, and analytical data to identify performance trends, optimization opportunities, and emerging risks across the portfolio Partner with Marketing Analytics to establish standardized KPI frameworks, reporting approaches, and learning agendas Use insights from MMM, incrementality testing, retailer reporting, and shopper performance metrics to guide future investment decisions Establish learning priorities and test-and-learn roadmaps that improve the effectiveness of shopper marketing investments Strategic Initiatives & Innovation Oversee multi-touchpoint shopper marketing programs supporting strategic business initiatives, innovation launches, cultural moments, and retailer tentpole events Identify opportunities to leverage emerging RMN capabilities, retailer first-party data, clean rooms, and advanced measurement solutions Champion experimentation and innovation that improve media effectiveness, shopper engagement, and conversion performance Partner with retailers and RMNs to identify new opportunities for growth and joint value creation Team Leadership & Talent Development Lead, coach, and develop a team of Shopper Marketing managers supporting key retail customers. Establish capability priorities, performance expectations, and development plans. Foster collaboration across Shopper Marketing, Integrated Media, Sales, and Brand teams. Serve as the escalation point and strategic advisor for major retailer opportunities and challenges. Who You Are (Basic Qualifications) Bachelor's Degree or higher 7+ years of experience in shopper marketing, sales planning, marketing/brand management, ecommerce, or related disciplines Experience managing direct reports Experience leading annual planning processes, investment decisions, and cross-functional business initiatives Understanding of retail media networks, shopper marketing measurement, and retailer marketing activation What Will Put You Ahead Experience leading shopper marketing teams within a CPG organization Deep knowledge of major retail media networks including Walmart Connect, Amazon Ads, Kroger Precision Marketing, Target Roundel, Instacart, and others Experience building operating models, governance frameworks, and planning processes Experience leveraging MMM, incrementality testing, retail media analytics, and shopper insights to influence investment decisions Demonstrated success leading organizational change, capability building, and cross-functional integration initiatives At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu). #LI-BDS