Brand Strategist - YouTube & Social Content

The Opportunity

Want to help shape the YouTube strategy for a highly recognizable global consumer brand during one of its most visible moments of the year?

We're looking for a Brand Strategist with strong YouTube expertise to step into an approximately two-month contract and make an immediate impact.

You'll take an active role in how a major brand shows up on YouTube - from programming and publishing to channel optimization, audience growth, and platform-specific content development.

This isn't a strategy-from-the-sidelines role. We're looking for someone who understands YouTube and is excited to roll up their sleeves and own the channel day to day.

What You'll Do

• Help lead and execute the brand's YouTube strategy during a major brand moment.
• Own day-to-day channel management, including planning, scheduling, publishing, and optimization.
• Support episodic video programming from planning through launch.
• Optimize titles, descriptions, thumbnails, playlists, metadata, and channel organization.
• Identify ways to maximize existing video content specifically for YouTube.
• Develop ideas for incremental and platform-native content.
• Identify opportunities to increase discoverability, engagement, watch time, and channel growth.
• Monitor performance and turn channel insights into actionable recommendations.
• Stay ahead of YouTube trends, formats, platform updates, and audience behaviors.
• Collaborate with social, creative, content, marketing, and production teams.
• Support high-profile content launches surrounding a major brand event.

What We're Looking For

• 3+ years of experience in YouTube strategy, social strategy, digital content, channel management, or audience development.
• Hands-on experience managing and growing a YouTube channel for a brand, creator, publisher, media company, or agency client.
• Strong knowledge of YouTube Studio, analytics, publishing, optimization, and audience development.
• Understanding of what makes content successful specifically on YouTube - not simply how to repurpose content from other platforms.
• Ability to turn performance data into clear content and channel recommendations.
• Strong project management and communication skills.
• Comfortable balancing strategic thinking with hands-on execution.

Bonus Points

• Experience with fashion, beauty, retail, entertainment, lifestyle, or other major consumer brands.
• Experience managing episodic or recurring YouTube programming.
• Knowledge of YouTube SEO, Shorts, thumbnails, metadata, playlists, and long-form optimization.
• Experience supporting high-profile launches, campaigns, events, or cultural moments.

Why This Opportunity?

In a short amount of time, you'll have the opportunity to work on highly visible content for a major global brand and directly influence how it shows up on YouTube. It's a strong opportunity for a YouTube specialist looking to add meaningful, recognizable consumer-brand experience to their portfolio while making an immediate impact.

#LI-MM3

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.