New

Consumer Insights Lead

Spectraforce Technologies
United States, Georgia, Carrollton
Sep 04, 2026
Title: Consumer Insights Lead Type: Permanent / Direct-Hire Location: Carrollton, GA (Hybrid) Job Summary The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution. This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience. Key Responsibilities Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs) Analyze contractor behavior, buying patterns, and unmet needs across electrical categories Develop actionable insights on product usage, installation pain points, and productivity drivers Build segmentation models (contractor type, application, channel, jobsite needs) Partner with Product Management and Engineering to embed customer insights into NPI pipeline Translate insights into product requirements, feature prioritization, and value propositions Identify whitespace opportunities for new products and adjacent category expansion Analyze competitor products, channel strategies, and share shifts Convert complex data into clear, concise insights and recommendations. Establish best practices for insights methodologies and data integrity Required Education & Experience Bachelor's Degree Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field 8-11 Years Experience Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets. Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment, Commercial & Residential Construction Preferred Education & Experience Master's degree Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field 12-14 Years Experience Certifications/Licenses: Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies Pragmatic Institute Certification Certified Market Research Analyst (CMRA) Insights Association coursework/certifications Tableau or Power BI certification Product Management certification Spans of Control: Does this role manage team members: No Travel Domestic - up to 50% of time