Globa Media Strategy Manager, B2B

Global Media Strategy Manager - B2B

Team: Global Media COE (Center of Excellence)

Lenovo is looking to add talent to our growing Global Media COE (Center of Excellence), a team of highly driven, innovative thinkers who are setting the standard for how media drives brand and business performance. We're building a team that challenges the status quo, dives into complexity and wields the power of insight and media to change perceptions. We collaborate with people all over the world - global and local marketers, functional COEs, and leading agencies to build media strategies that not only respond to market realities but anticipate and shape them. If you're energized by the opportunity shape Lenovo's most visible and strategically critical campaigns, read on!

Summary:

The Global Strategy Manager is a sophisticated and well-rounded strategist, analyst and thought leader with significant full journey, account-based marketing experience who will lead the development of next-generation, insight-led B2B global media frameworks making use of all major paid media channels-including video, social, OOH, audio, and emerging formats. These frameworks will empower our local markets to connect with B2B audiences, ranging from small businesses to global enterprises, with a focus on IT Decision-Makers.

This role is instrumental in defining how Lenovo shows up in markets, working closely with agency partners, publishers, analysts and regional media teams to ensure every campaign strikes the right balance of global uniformity and local resonance to drive impact.

Oh! And if you happen to be an F1 or FIFA fan, that is a bonus for our Media COE and for you!

Key Responsibilities:

• Coordinate with our Insights COE to be deeply knowledgeable around our target audience segments and inform the evolution and right-sizing of them
• Work with our global agencies to develop the Global Strategic Frameworks for our major global campaigns and present them to the markets
• Stay close to in-geo Media COE team members to ensure that locally developed media plans are aligned with global strategies and that local learnings are considered and shared across markets
• Collaborate with major media publishers/platforms and data providers to develop more innovative, differentiating and impactful ways to engage our audiences
• Inform our global learning agenda and support Global Media COE analysts in developing tests and encouraging markets to wage them
• Educate and increase understanding of media principles, strategies, trends and measurement across the marketing organization

How you'll do this:

• Review and enhance media briefs from Global Marketers and facilitate agency briefings
• Collaborate with cross-functional teams (e.g., Operations, Insights, Creative) to ensure that our media, creative, audience and data strategies are aligned and cohesive
• Maintain relationships with external agency partners, media networks, and social media platforms
• Support creative and content development needed to execute the media strategy
• Collaborate with Global Media COE analysts to understand campaign performance data, identify insights, and make data-driven recommendations to optimize strategies
• Stay up to date with industry trends and best practices in digital media, advertising and technology
• Help key stakeholders to vet potential partners related to marketing content generation, measurement, optimization and technology
• Identify opportunities to improve team efficiency and effectiveness related to the process of building global strategic frameworks

Area of Emphasis for the next 6+ months:

• Support the ongoing implementation, adoption, and evolution of 6sense as a key platform within Lenovo's global B2B media and account-based marketing approach
• Partner with Global Marketers and regional teams to help develop and operationalize 6sense predictive models, keyword strategies, intent audiences, and account-based activation strategies aligned to campaign and business objectives
• Work cross-functionally with IT, Marketing Operations, Digital Transformation and other technology owners to represent media and marketing requirements for 6sense integrations with Lenovo's broader mar tech ecosystem, including CRM, marketing automation, CDP/DMP and media activation platforms
• Help establish and maintain processes, documentation, training, and best practices that enable use of 6sense effectively and consistently

Basic Qualifications:

• Bachelor's or Master's degree in Marketing, Advertising, Communications or a related field
• 8+ years in digital media strategy, planning and buying
• Experience with B2B campaign strategies, KPIs and performance modeling

• Expertise in account-based marketing, with 6sense or a similar platform
• Understanding of how B2B media and ABM platforms connect with the marketing ecosystem, including CRM, marketing automation platforms (MAP), CDPs, etc
• Knowledge of global media platforms and B2B data providers
• Prior employment with a very large matrixed organization, engaging with marketing, tech, operations, agencies and regional teams is a plus
• Past support for platform adoption, training and enablement is also a plus
• Media research & planning: e.g., GWI, IPSOS, Nielsen, Kantar
• Media buying platforms: e.g., Google Ads, LinkedIn, Meta, The Trade Desk
• ABM & B2B data: e.g., 6sense, Bombora, Foundry, D&B, Madison Logic, Spiceworks
• MarTech & AdTech: e.g., ad serving, CRM, MAP, CDPs and audience activation tech
• Strategic thinker with business acumen and creative vision
• Strong communication, presentation, and stakeholder management skills
• Detail-oriented with excellent multitasking and project management
• Enthusiastic about experimentation and innovation