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This position requires a strategic leader who can balance business planning, coaching, talent development, and execution while leading from the front in a highly competitive and evolving healthcare environment. Key Responsibilities Sales Leadership & Execution
- Lead, motivate, and develop a team of 11 Prenatal Sales Executives to consistently achieve and exceed revenue, volume, and growth objectives.
- Drive execution of regional sales strategies, tactics, and initiatives to maximize territory performance and market penetration in the Prenatal market.
- Partner with Sales Executives on strategic account planning, opportunity identification, and customer engagement.
- Monitor key performance indicators and proactively address performance gaps.
- Support complex customer engagements, executive-level discussions, and strategic business opportunities for all products in the Prenatal portfolio.
Business Planning & Territory Management
- Develop and execute regional business plans aligned with organizational objectives and commercial strategy.
- Analyze market dynamics, customer needs, competitive threats, and growth opportunities to optimize resource deployment.
- Guide territory and account prioritization strategies across Women's Health, Maternal Fetal Medicine, and other specialties.
- Monitor regional performance and adjust strategies to achieve financial targets.
- Identify opportunities within community practices, integrated delivery networks, academic centers, health systems, physician groups, and payer organizations.
Customer & Account Development
- Coach representatives on how to effectively build relationships with key healthcare providers, health systems, and decision-makers.
- Support development of Key Opinion Leader (KOL) relationships within Women's Health and related specialties.
- Assist sales representatives with navigating complex healthcare organizations and multi-stakeholder decision-making environments.
- Participate in customer meetings, conferences, workshops, and industry events to strengthen business relationships and increase market awareness.
People Leadership & Talent Development
- Recruit, onboard, coach, and develop a high-performing sales team.
- Conduct regular field rides and coaching sessions to strengthen sales effectiveness, clinical acumen, business planning, and execution.
- Ensure all direct reports receive timely performance feedback, coaching documentation, and development planning.
- Create a culture of accountability, performance, collaboration, and continuous improvement.
- Establish clear goals, expectations, and performance measurements aligned with business priorities.
- Identify and develop future sales leaders within the organization.
Cross-Functional Collaboration
- Partner closely with Marketing, Medical Affairs, Operations, Market Access, Revenue Cycle, Training, and Human Resources teams.
- Provide field insights to support sales training, marketing initiatives, product launches, and strategic planning.
- Collaborate on development and refinement of customer-facing materials and educational programs.
- Communicate marketplace trends, customer feedback, and competitive intelligence to internal stakeholders.
Administration & Operational Excellence
- Ensure timely and accurate completion of administrative responsibilities, including CRM documentation, forecasting, expense reporting, and performance reporting.
- Monitor CRM compliance and reinforce best practices related to Salesforce and territory management tools.
- Review expenses and resource utilization to ensure alignment with profitability and budget objectives.
- Maintain forecasting accuracy and business planning discipline across the team.
Compliance & Ethics
- Model and reinforce Myriad's values, code of conduct, and commitment to patient-centric care.
- Ensure compliance with all company policies, HIPAA regulations, privacy requirements, and promotional guidelines.
- Promote a culture of integrity, accountability, and ethical decision-making.
- Maintain the highest standards related to handling patient, provider, and company information.
Qualifications Education
- Bachelor's degree required.
- Degree in Life Sciences, Business, Healthcare, or related field preferred.
- Advanced degree (MBA, MPH, MS, or similar) preferred.
Experience
- Minimum 10 years of successful sales experience within diagnostics, molecular diagnostics, genetic testing, biotechnology, pharmaceuticals, medical devices, or related healthcare sectors.
- Minimum 5 years of successful sales leadership experience with direct people management responsibilities.
- Experience leading field-based sales teams in highly competitive healthcare markets.
- Demonstrated success driving territory growth, provider adoption, and achievement of business objectives.
- Previous experience in women's health, oncology, hereditary cancer screening, molecular diagnostics, precision medicine, or genetic testing strongly preferred.
- Experience selling to OB/GYN, Maternal Fetal Medicine, and related specialties preferred.
- Proven success managing large health systems, IDNs, academic centers, and complex healthcare accounts.
Skills & Competencies
- Strong leadership, coaching, and performance management capabilities.
- Excellent strategic planning and business development skills.
- Strong clinical, scientific, and healthcare acumen.
- Exceptional communication, presentation, and relationship-building abilities.
- Proficiency in consultative and value-based selling methodologies.
- Ability to analyze data and translate insights into actionable business strategies.
- Strong organizational and project management skills.
- Ability to influence stakeholders across multiple levels both internally and externally.
- Experience with Salesforce CRM and Microsoft Office applications.
Compliance & Professional Standards
- Demonstrated commitment to ethics, integrity, and corporate values.
- Working knowledge of HIPAA and healthcare compliance requirements.
- Ability to appropriately manage confidential and sensitive information.
- Proven track record of doing the right thing, even when difficult.
Travel Requirements
- Must reside within the assigned region.
- Ability to travel extensively throughout the region, including overnight travel (approximately 60-70%).
- Valid driver's license and driving record meeting Myriad standards.
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