Content Marketing Specialist

Job Overview

The Content Marketing Specialist serves as a key communications liaison to support the division and HRTD's recruitment, marketing, and strategic functions. The Specialist is responsible for a variety of communications functions, to include strategic design and placement of recruitment communications and ads, developing and maintaining communication tools, supporting and promoting job fairs and hiring events through multiple platforms both paid and earned media, creating and distributing high-quality content marketing materials. The Content Marketing Specialist is responsible for analyzing and leveraging analytics in order to make strategic, data-driven marketing and communications recommendations.

Roles and Responsibilities

The following information is intended to describe the overall nature and scope of the work being performed. This is not a comprehensive listing of all responsibilities or tasks; work may differ and other work may be assigned when deemed appropriate.

• Collaborates with HRTD to support the alignment of large scale communication goals, marketing strategies and multi-channel campaign plans for LCPS recruitment activities
• Develops presentations, social media campaigns, news releases, fact sheets, website content, video content and other information sharing tools
• Works with the communications office to support the LCPS brand in publication development
• Builds a strategic sourcing plan for LCPS recruitment in all areas, including researching and building a network of recruiting sources, internal referrals, and other external resources such as social media outlets, websites, industry associations, and print and radio advertisements
• Works in partnership with HRTD to maintain LCPS brand integrity across all recruitment and informational publications
• Creates and coordinates large scale recruitment materials and advertisements tailored to reach a wide range of candidates, in collaboration with vendors and HRTD
• Manages the social media sites and editorial calendar to support LCPS communication
• Analyzes data and leverage analytics to assist in decision making

Qualifications

Below are the minimum qualifications for this job. Equivalent combinations of education and experience may be considered.

Education: Bachelor's Degree in Communications, Marketing or similar field

Experience:

• Five (5) years of professional experience in marketing or communications
• Experience in managing, developing and executing social media campaigns, both paid and earned
• Experience in planning and managing internal (employee) and external communication programs

Licenses and Certifications:

Knowledge, Skills and Abilities:

• Excellent oral, written and interpersonal communication skills
• Understanding of brand awareness and current marketing strategies and trends
• Demonstrated effective project management skills, from concept and planning through tactical execution and evaluation, including managing the work of various professionals in the development and delivery of publications and web content
• Possesses the professional and personal characteristics necessary for working effectively with school and administrative personnel at multiple levels of the organization, as well as external stakeholders
• Strong writing and graphic design skills
• Knowledge of recruitment and sourcing strategies

Physical Requirements

The following provides a brief description of physical requirements for this job:

While performing the duties of this job, the employee is regularly required to communicate verbally and exchange information with others. The employee must be able to convey detailed or important instructions accurately and effectively. The employee must possess the cognitive abilities necessary to learn, recall, interpret, and apply relevant practices, policies, laws, and procedures. The employee may occasionally be required to exert up to 25 pounds of force and exert negligible amounts of force to lift, carry, push, pull or otherwise move objects.

Reports to: Supervisor, Communications

FLSA Status: Exempt

Months/Days/Hours: 12 months/ 254 days/ 8 hours

Salary Level: Universal/Scale B.2 - Level 14

Salary Scale: https://www.lcps.org/compensation

Salary Range: $91,002 - $156,961

Remote Work Eligible: Partial

Union Designation: Non-Union

Remote Work Disclosure

Employees who perform the responsibilities of the above position have been identified as having the potential to telework. Telework is defined as completing one's duties and responsibilities at a site other than one's assigned duty location. In order to be eligible for telework privileges, an employee must have demonstrated consistent, positive performance and have the support and approval of their direct supervisor. In addition, these employees must have reliable high-speed internet and a designated workspace that allows them privacy while completing sensitive and confidential work. Employees who are non-exempt and are teleworking will work their required scheduled hours and gain approval from their supervisor if they work more than 8 hours a day or more than 40 hours in a workweek. Teleworking privileges can be amended, changed, or revoked based upon the performance of the employee, as well as the needs of Loudoun County Public Schools.