Campaign Analyst

Job summary:

The Ad Council's Insights & Analytics team is seeking a Campaign Analyst to support the measurement, interpretation, and strategic application of data across national, multichannel campaigns. This role goes beyond reporting to ensure data integrity, translate performance into decision-ready insights, and guide cross-functional teams on campaign optimization.

The compensation for this position is within the range of $75,000 - $80,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What You'll Do:

• Own evaluation and interpretation performance data across channels for a defined set of campaigns within the broader portfolio
  
  
  
  • Partner with cross-functional teams to define KPIs, measurement frameworks, and success criteria aligned to campaign objectives
  • Lead analysis of performance trends, contextualizing results within campaign goals, constraints, and external factors
  • Ensure measurement integrity by validating data accuracy, identifying gaps or limitations, and supporting reliable performance interpretation
  • Leverage AI-enabled tools and automation to improve efficiency, while retaining accountability for analytical rigor and outputs
  
  
  
  
• Translate data into insights and actionable recommendations
  
  
  
  • Synthesize performance trends and findings into clear narratives that inform stakeholder decisions and campaign optimization
  • Apply judgment to interpret ambiguous or incomplete data, integrating multiple inputs to guide recommendations
  • Conduct targeted analyses to support key campaign milestones, prioritizing business impact and decision relevance
  
  
  
  
• Oversee measurement implementation of digital products, including campaign websites and web apps, to ensure accurate tagging and data capture
• Serve as a trusted analytics partner, bringing data-informed perspective and strategic guidance to support campaign planning and stakeholder decisions

What You Bring:

• 3+ years of experience in marketing, media, or digital analytics
• Strong ability to translate data into strategic recommendations and business implications
• Demonstrated experience with media and digital performance metrics and applying judgment in complex or ambiguous analytical scenarios
• Detail-oriented and commitment to data quality, accuracy, and measurement integrity
• Technical skills include:
  
  
  
  • Strong working proficiency in GA4, including acquisition, engagement, and conversion analysis
  • Excel and PowerPoint expertise
  • Experience with databases and BI tools (Tableau, Looker Studio)
  • Familiarity with Google Tag Manager preferred but not required
  
  
  
  
• Strong communication skills with the ability to influence stakeholders through insights
• Demonstrate intellectual curiosity, openness to feedback, and willingness to incorporate input to continuously improve outputs and effectiveness

What you'll get:

All full-time Ad Council employees are eligible for:

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  • Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; "Health" days.
  • Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
  • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
  • Professional and skill-based development opportunities; Tuition Reimbursement.