Lead Consumer Insights Researcher

PlayStation Studios is looking for a Lead Consumer Insights Researcher to join its growing Insights & Personalization team. This is an exceptional opportunity to help shape both the long-term portfolio strategy of the PlayStation Studios business unit and the game plans of top first-party studios owned by PlayStation.

We know that many people in UX and CI come from backgrounds with different experiences that might not seem "standard". We really value people who bring unique perspectives and add new knowledge to our team. So even if you feel that you don't meet all the points listed below, we'd still love to hear from you.

This role would report directly to the Sr. Director of User Research at PlayStation Studios. While the role is based primarily in our San Mateo offices, there is scope to be located in Seattle or Los Angeles. There may also be scope for remote work.

Role & Responsibilities

• Collaborate with portfolio strategy, user research, and marketing teams to identify research opportunities and create comprehensive research plans to inform the teams' decisions.
• Translate complex stakeholder questions into actionable research plans.
• Design and conduct qualitative and quantitative research studies using a variety of research methods.
• Analyze and present data to provide meaningful, business-relevant insights about players and the market.
• Work with 3rd party vendors to design and conduct research internationally, connect the dots in findings, ensure research quality, and drive the impact of actionable strategic insights.
• Be a passionate advocate for user research and player experience across teams at PlayStation, with strong empathy towards players, designers, and marketers alike.

Experience & Knowledge

• 5+ years of user/market research experience in a business setting, including an extensive background in end-to-end quantitative and qualitative consumer insights research.
• Experience independently executing global research to support brand or marketing, including but not limited to positioning/messaging, audience segmentation, asset testing, strategy validation, etc.
• Experience effectively managing vendors and external partners.
• Experience building trusted relationships with and influencing senior stakeholders in business, marketing, and product teams.
• Proven track record to leverage consumer insights research to drive successful business strategies.
• Ability to work well in a cross-functional team environment and collaborate with other researchers.
• Strong verbal and written communication skills; presenting information concisely and effectively to people at all levels of the organisation.
• Ability to tell compelling stories with data to an audience with diverse roles and familiarity with data.
• Good organisation skills with the ability to prioritise tasks.

Bonus Points

• Advanced degree in UCD, HCI, Social Sciences (e.g., Psychology, Communication, Sociology, Anthropology), or a quantitative field (e.g., Statistics) with experience answering business questions.
• Familiarity with the gaming market and industry trends.
• Previous research experience on video games.