Director of Performance Marketing - dXp Demand Generation Team

LG Electronics USA
United States, New Jersey, Englewood Cliffs
111 Sylvan Avenue (Show on map)
Nov 20, 2024
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. What we can offer: A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success. The Opportunity: We are seeking an innovative and dynamic Director of Performance Marketing to lead our customer acquisition efforts and drive revenue growth in the D2C space. In this pivotal role, you will be responsible for developing, executing, and optimizing a range of pay-per-performance marketing strategies/tactics, including affiliate marketing, search marketing, shopping ads/PLAs, and applicable new opportunities. Strategic Thought Leadership: The ideal candidate is a strategic thought leader, an exceptional communicator and presenter, a self-starter, and a creative and analytical thinker with a proven-record/experience with Performance Marketing. Team Leadership: This position plays a key role in expanding our LG Direct-to-Consumer businesses, overseeing a team of 5 professionals. Cross-functional Collaboration: Collaborate with D2C counterparts such as Sales, Go-To-Market, Product Management, and dXp DTC teams, interacting with senior management and key stakeholders at all levels. Establishing an effective performance marketing practice for LG. Rapidly scaling and expanding Affiliate Marketing partnerships, Shopping Ads, Organic Marketing, and other acquisition-driven strategies, tactics and activation. Own the KPI goal setting for Performance Marketing, plan development, gaining consensus, proper activation, and providing an on-going visibility on performance and KPI tracking. Managing a team of 5 professionals. Overseeing Marketing Automation technologies and processes. Continuously improving Analytics, Attribution, and Reporting across the portfolio. Collaborating with D2C counterparts such as Sales, Go-To-Market, Product Management, dXp DTC, Growth Marketing, Email Marketing, Data Ops, Tech Dev, and Creative teams. Qualifications: Required: Championing effective performance marketing best practices to enhance acquisition and conversion for D2C sales. Advocating for passionate, data/performance/CX-driven marketing at the management level. Managing the annual budget and planning process, setting KPI goals, and optimizing a portfolio of campaigns. Creating and presenting plans and updates to the executive leadership team for consensus and ongoing visibility on performance/KPI tracking. Owning Performance Marketing analytics, measurement plans, and performance reviews/reports. Inspiring and managing a team of digital marketers, fostering their development through communication and collaborative skills, and advanced analytic and technical expertise. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.