Media Relations Specialist

Plano, Texas

10-25%

• Writes and/or edits corporate press materials, including press releases, corporate backgrounders, corporate statistics, executive bios, etc., to ensure consistency of message and tone.
• Coordinates with division marketing leads to identify potential customer success stories and/or trade editorial opportunities.
• Maintains media lists for media relations activities.
• Prepare briefing documents for media interviews with company leadership and other internal subject matter experts.
• Looks for industry opportunities that increase company credibility, including industry speaking opportunities, professional associations, awards programs, etc.
• Develops media relations plans to support Tyler's overall business priorities, including defining key audiences and key messages, expectations, competitive climate, and intended results.
• Identifies and works collaboratively with subject matter experts to develop case studies, testimonials, bylined/editorial opportunities, etc.
• Works with events team and division marketing to determine how media relations tools can be used to impact trade events, user conferences, product lines, etc.
• Contributes to development of corporate key message platform to ensure message consistency across all channels of communication.
• Monitors media/press outlets for references to Tyler and/or its clients.
• Supports amplification of Tyler media coverage on social media and other owned channels.
• Supports work with Investor Relations team including earnings announcement preparation, as needed.
• Participates on special projects as needed as part of the strategic communications team.

• Bachelor's degree in communications, marketing, public relations, or related field
• Strong writing, proofreading, and editing skills
• 3+ years' experience; media/public relations and/or agency experience preferred
• Basic understanding of public sector market
• Prior experience in a publicly traded company is helpful
• Proficiency in Microsoft Office software and knowledge of AP Style

Come join us as we transform the public sector! Our mission, vision, and values guide everything we do. We're also frequently recognized as a great workplace locally and nationally. See our many awards and accolades.

Your health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness. Learn more about how we care for our people.

Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work. Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.